Tech1004 - Lecture 1

 Lecture 1 - Module info

Learning outcomes.

1. Apply knowledge of technologies and systems associated with the capture and processing of digital still and moving images to the production of media artefacts. (looking at technology behind the capturing and processing of both stills and video)

2. Apply Knowledge of the underlying concepts and principals associated with the capture and processing of digital sails and moving images, by developing media products in each domain. (will be making things, is a hands on module, help build portfolios from day 1)

3. Identify and evaluate technologies and systems associated with capture and processing of digital still and moving images. (telling us about the technologies so we can make an informed decision as to which direction we are best to go.

4. Interpret and evaluate the underlying concepts and principles associated with the capture and processing of digital still and moving images
Module Structure

TECH1004 is spilt into 2 sections with each section 12 weeks of teaching.

Section 1 

(Weeks 1-11 and week 15) Still Image 

Section 2 

(weeks 16-27) Moving Images

Lectures = 1 hour per week 

Labs = 2 Hours per week

Module Brief – Assessment 1

Task 1 and 2 of the assessment refer to practical work that you are required to produce that demonstrate your ability to capture good photographs and manipulate images within Photoshop.

Task 3 of the assessment is a written report with accompanying technical and aesthetic description relating to your produced practical work.

Task 1) – Photographs

Using a DSLR Camera Capture 3x original photographs in a raw (.RAW, .CR2, .ARW) Format with a minimum resolution of 300dpi.

You will be focusing on demonstrating your ability to manipulate the camera and capture creative images. This is an opportunity to develop your own photographic style.

These 3 x photographs should follow a theme. For example your images could focus on photographs to scout set locations, publicity and promo shots of a cast or crew or marketing and advertising images for a product.

These photographs should be well framed. The main object in sharp focus, the depth of field should be appropriate for the photograph being taken, with good compositional balance and contact. Above all else, the photographs should be able to tell a story.

Use Photoshop to prepare your Images:
. Crop to adjust framing
. Crop to adjust aspect ratio
. Adjust the brightness and contrast
. Correct any minor issues

NOTE: Do not edit your images or add design elements, they should be submitted as photographs, not simply as elements of the montage.

You are also required to provide a written description accompanying your 3x photographs within an appendix at the end of your report (Task3).

Your written description must include technical and aesthetic details you used in your 3x photographs and cover the following areas:
. The title of your photograph
. The theme or topic it aims to present
. The date, time and place which it was taken
. The technical details of the camera setup such as exposure, aperture and lens focal length
. A description of why you feel this is a good photograph
. Your personal, aesthetic interpretations – indicating what inspired the shot, and any photographic conventions or rules which have been employed

Your presentation of your images for your appendix should look like this:

Technical details:
• Date, time, location
• Camera make, model 

• Lens, focal length
• Aperture, exposure

Describe the photo:
• What inspired you to take the shot?
• What do you like about it?
• How did you achieve the effect?
- Aesthetically and Technically.

Task 2) - Montage

A ‘montage’ or ‘photomontage’ is an image made by combining a number of images, or parts of images, into one composite image. ‘The ability to create such an image that looks subtle, realistic and believable rest in whether or not the viewer is able to detect where one image starts and another finishes.
You are required to produce ONE of the following:
•An A3 Poster Advertising a Range of Goods, Services, or an Event 

• A DVD/Blu-Ray Cover for a Film of your Own Design
•An A4 Electronic Press Kit (EPK)

Your finished montage should consist of a minimum of five different photographic images and should include different treatments of text, in addition to using relevant marketing assets such as QR Codes, #Hashtags etc.
Montage must be submitted at 300 dpi in RGB format, as a .PSD file showing ALL layers used. You must also proof read your copy before submitting to avoid spelling mistakes.

Throughout the production of your montage you should screen shot and save each stage of the process to be used in the accompanying report. E.g. the original image and the final manipulated image, masking techniques used and text treatments.
You should attend all lab sessions to become familiar with the techniques employed in montage construction.
These activities serve as an introduction to montage techniques and you should use them as a starting point for further personal research and experimentation.

(Task 3) – Report

You are required to write a 1200 word report describing and explaining the processes used to construct the Montage.
Your report should:
. Explain what processes you have used and specifically point out the processes you have discovered that   were not covered within the lab sessions.
. Detail the processes that you have undertaken to complete this Montage.
. Refer to each piece of source material, whether your own work or sourced elsewhere.
. Describe the assembly process of those elements within Photoshop, including any and all manipulations undertaken.
. Discuss the artist or designer whose work has inspired your Montage, and provide examples of their work using DMU Harvard referencing and an appendix.

Your report should be structured and contain:

1. Title page including:
• Module Name and Number
• Your Name and Student (P)Number
• Report Title (e.g.‘The Blues Brothers ’UK Tour’)
• Your Lab Tutor’s name and the Module Leader’s name
2. Contents Page – referring to written content in your Report
3. Table of figures – a Contents page for all images, diagrams, graphs, charts, etc.
4. Introduction - A short overview of your report, which Montage artist has inspired this work? Explain your photographic inspirationsAIM 8) Module Brief
5. Main body of text – this is not a title for this section – it’s a concept 

• Written in the 3rd person perfect
• An explicit structure using section and subsection numbering, reflected in the Contents Page • Describe the processed used to construct the Montage
• Includingextensive,relevantillustration
6. Conclusion
7. Appendix - Present the three photographs, each with a written description 

8. References -Using DMU Cite Them Right referencing format.

DEADLINE: Before 12 NOON (11:59am) Monday 18th January (Week 16)

Assessment Criteria 

<40% - Fail

40% - 50% - 3rd

50% - 60% - 2:2

60% - 70% - 2:1

>70% - 1st