Monday, October 12, 2020

Tech 1008 Lab 1

 Lab 1 -

 All work was following a lab sheet.

what we did talk about.

CW1 - 
has to contain 3 things
Voice 
Sound 
Music
other than that the rest is up to us

2 mins exactly

The example was good because it was nicely mixed, and was a good recording
appropriate mix of primary and secondary sound sources as we can use both

More marks for recording our own sound
Don't be stupid record what you can.

My personal ideas

Skyrim - Tale of the Dragonborn
ATLA - Story of the 4 nations

Sunday, October 11, 2020

Tech 1008 - Lecture 1


 Lecture 1 - Introduction to Module

TECH1008 Audio Capture and Processing introduces you to the recording, processing and outputting of digital audio files, in two different contexts.

The first half of the module is Audio Production; here, you will learn the correct selection and usage of a variety of field and studio-based recording systems, the various microphones which can be attached to capture the sounds required, and introductory usage of Adobe Audition – to devise a creative piece of sound design including dialogue, sound effects and music

The second half of the module is Radio Production; this will introduce you to the basic editorial components of radio programming – the voxpop, and the interview. You will use many of the same tools and techniques from Audio Production in completing your coursework for this module.

Differing from the context of the previous coursework, radio broadcasting requires the truth to be at the core of what is broadcast on-air – and so the context here will be real world, with real people, discussing real things.

Learning outcomes of the module

Apply knowledge of technologies and systems associated with the capture and processing of digital audio and digital radio to the production of media artefacts.

Apply knowledge of the underlying concepts and principles associated with the capture and processing of digital audio and digital radio.

Identify and evaluate technologies and systems associated with the capture and processing of digital audio and radio products.

Interpret and evaluate the underlying concepts and principles associated with the capture and processing of digital audio and radio products.


WHAT ARE WE LEARNING IN THIS HALF OF THE MODULE?

About some of the physics of sound

The technology used to capture audio

The software used to process the audio

Methods of recording




Tech 1002 - Lecture 2


Lecture 2 - What is social media?

What is Media - 


Media is something that someone has created in order to communicate a meaning unto someone else.
–Media is a construct of human organisation.
–Media is everything observed in the third person, anything that we don’t experience first hand.
–Is anything created and shared by other people for us to ‘consume’ (Jenkins et al. 2013).
–Media is how we experience the world through other peoples communications
–“The internet, newspapers, magazines, television, etc., considered as a group” (Cambridge Dictionary, 2020, p.1).

What is a medium?

If Media is everything, what would be one of those forms of Media?
The Singular form of Media is Medium.
''a Means by which something is communicated or expressed'' (Oxford Dictionaries, 2020)
It is anything created by someone else to communicate meaning
For example me, making a sign that says ''get off my lawn'' is a form of communication that uses a sign as a medium.

"The Medium is the message"

Marshal McLuhan, 1964
This quote is from famous media theorist McLuhan in Understanding Media: The Extension of Man
A medium can convey as much meaning as the actual use of the media
EG My use of a sign on my lawn would be at eye level for those walking past to see, and show that I am angry by going into the effort of making a sign
by putting it on the lawn I am directing it towards the audience I want to appeal to so its telling us something about that message, eg if it was for children, using symbols, different font, sign height may change.

What is Traditional Media

Synonymous with Physical or Print Media
Used to be defined as being backed by large organisations but now no longer the case.
media that has a longstanding Modus Operandi, usually backed by experts, or which no longer present a viable option for being the most consumed media (Meraz, 2009)
Old Formats of media that are  now out of favour or are in decline
Old Media Technology has its benefits, in most citing its robustness, longevity and infallibility in comparison to newer technology (BBC, 2019)

What is Analog Media

–Analogue Media is Synonymous with Tradition Media but is not the same.
–Analogue Media is Media anything that can be stored without the use of a physical medium.
–This Media is sometimes hard to access because the tools to access it have aged.
–This gives us access to more varied and potentially lost information that can help inform later research and development of newer media technology (De Montfort University, 2019). 

What is New Media

Defined as media that is current and being used in a continued way by what is termed Digital Natives (and) Digital Immigrant, individuals who have only known or have digital media as a significant aspect of their lives (Prensky, 2001).
–New Media being an all-encompassing term for all media that has come to forefront of use in the modern age, not to confuse New Media with novel new forms of media (the latter being a seemingly impermanent fixture or trend) (Flew, 2014).

What is Digital Media

–Digital Media is similar to New media but not necessarily the same.
–Digital media has given rise to new types of media including large amounts of new culture and even becoming offshoots of Traditional Culture and Traditional Media.
–Media that can be stored electronically with 0’s and 1’s!“Digital media is any media which depends on electronic devices for its creation, distribution, view, and storage.” (Pius, 2020, p1)

What is Social Media

–Social Media is media that can be interacted with.
–Not necessarily through the internet net but making Media Social.
–Humans could be considered the computing nodes in a social network (Castells, 2009).
–Social Media is different from a social network, the later being a platform for media to be social. Social media is the overarching name for media that is social.
–SNS’s or Social Networking Sites like Facebook and Twitter.
–On social media users have the option to be both consumer and producer of media being hosted on a common platform, termed ‘Prod-user’ by (Bruns, 2008).
–“Websites and applications that enable users to create and share content or to participate in social networking” (The Law Commission, 2018, p. 15).

 

WMD: Wireless Mobile Device
–Not Weapons of Mass Destruction! But close enough…
–WMDs are Wireless Mobile Devices or Smartphones.
–A device that can connect to a wireless network and process the incoming information into media that we can understand.

Thought Experiment

–How technology advancements can you think off that have made old ones obsolete?
–E.g. Personal Computers have made typewriters obsolete.





Tech1002 - Lab 1

 Lab 1 - Intro

–TECH1002 is a social media module
–You’ll learn a variety of skills in this module including how to utilise social media and understand the way it operates and how online tools connect to it and contribute to your digital experience.
–You have to produce two coursework pieces:

CW1: Collection of blog posts

–Create 5 blog posts on a topic of your choosing using the media discussed in lectures.
–Post 1: About the blog and author–Post 2: Your choice of media
–Post 3: Your choice of media
–Post 4: Your choice of media
–Post 5: How you are using social media platforms to support and promote your blog.
–By week five you should:
–Find a topic/theme for a blog to develop within the year, such as: lifestyle, sports, student life, games, etc.
–Set-up your blog site on wordpress.com, and personalize your site creating a visual
–Identity (header, logo, colours, etc.).
–Create other supportive social media accounts, on platforms such as Twitter, Instagram,Facebook, etc.

DUE: 8th Jan 2021–

CW2: Brand Analysis Essay–

Brand social media presence and strategy analysis.
–1000 word essay on a brand of your choosing and how the use their online and social media presents.
–Relate your findings to at least 3 (not limited to) academic resources, from our list or readings, and/or your own academic findings (books, articles, journals, etc).
–Use evidence gathered from legitimate sources.
–Use academic language and analysis conventions.
–Structure your report according to academic standards and conventions.
–Provide suitable objective and verifiable examples that illustrate your points.
–Use suitable academic arguments that will explain your points.
–Do NOT use first person (I, we, me, my, etc)

–DUE: 30th April 2021


Thinking about online presence.

–Think about your favourite online presence; YouTuber, streamer, Facebook page, twitter account etc.

–What makes them unique, what area of the market have they cornered that makes them good.

–What Niche do they occupy: “an area or position that is exactly suitable for a small group of the same type” (Cambridge Dictionary, 2020, p1)

–What makes you Unique, what do you like; a hobby, sport, interest, collection, what do you enjoy doing in your free time?

–How can you transfer what you like into an online presence?

–Can this presence be made to appeal to a wider audience while still being enjoyable?

–Could you make money off of your interest by utilising social media.

Practical

Brewdog 
Write down 3 or more unique things about your favourite online presence.

Aim to shorten the distance between customer and company
supportive of its community
carbon negative
work for the people
started of as a crowdfunded project

–Write down 3 or more things that are unique to you.

rock/metal lover
pirate/viking look
bright coloured hair
gamer
hipster

–Write down what ideas have you had that can be applied to an online presence?

Student life from perspective of a student that listens to rock/metal
student life looking at hipster/ niche bars and places to eat
travel looking at niche places

–Could these ideas be made into a blog with a series of posts over several weeks, write down a list of what content you would produce.

a blog looking at places to visit eat and drink as a student in Leicester that is into the more niche side of things.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

These are my ideas you will want to make up your own.

Join TECH1002 Facebook!!

Tech1002 - Lecture 1

 Lecture 1 - Introduction

–TECH1002 is a social media module
–You’ll learn a variety of skills in this module including how to utilise social media and understand the way it operates and how online tools connect to it and contribute to your digital experience.
–You have to produce two coursework pieces:
–CW1: Collection of blog posts
–CW2: Brand Analysis Essay

Coursework 1 

Create 5 blog posts on a topic of your choosing using the media discussed in lectures.
–Post 1: About the blog and author
–Post 2: Your choice of media
–Post 3: Your choice of media
–Post 4: Your choice of media
–Post 5: How you are using social media platforms to support and promote your blog.
–By week five you should:
–Find a topic/theme for a blog to develop within the year, such as: lifestyle, sports, student life, games, etc.
–Set-up your blog site on wordpress.com, and personalize your site creating a visual
–Identity (header, logo, colours, etc.).
–Create other supportive social media accounts, on platforms such as Twitter, Instagram,Facebook, etc.
–DUE: 8th Jan 2021

Coursework 2

Brand social media presence and strategy analysis. 
–1000 word essay on a brand of your choosing and how the use their online and social media presents.
–Relate your findings to at least 3 (not limited to) academic resources, from our list or readings, and/or your own academic findings (books, articles, journals, etc).
–Use evidence gathered from legitimate sources.
–Use academic language and analysis conventions.
–Structure your report according to academic standards and conventions.
–Provide suitable objective and verifiable examples that illustrate your points.
–Use suitable academic arguments that will explain your points.
–Do NOT use first person (I, we, me, my, etc)
–DUE: 30th April 2021


Saturday, October 10, 2020

Tech1004 - Lecture 2

 Lecture 2 - light, the eye, and perception

Light

Light helps us to see objects, The sun, a lit candle and electric bulbs all give out light, there known as luminous bodies.
light shines from them and reflects off of other objects, they then beam into our eyes and get decoded by our brain for us to see an image.

In the 17th century, two scientists had different views on the nature of light.
Newton - Light consists of Particles
Huygens - Light is made of Waves
In Late 1600s, Sir Isaac Newton believed that light travels in the form of particles which he named as “corpuscles”.

1678 Christian Huygens argued that light might be some sort of a wave motion.
Huygens came up with Huygens's Principle. He deduced the Laws of Reflection and Refraction to prove the theory of light is a Wave, But he could not explain why light has different colours.

In 1900, Max Planck was able to explain light energy is quantized. That quantum of light energy was later named a PHOTON.


Colour

Huygens deduced the Laws of Reflection and Refraction to prove the theory of light is a Wave. 



Isaac Newton discovered that white light consists of seven* colours.
He found that if a beam of white light is passed through a glass prism then it will split in to seven* colours.
*we always refer to it as 7 although it is more

ROYGBIV

Worlds first person to invent a pink Floyd album cover 😂😂😂

Spectrum of visible light: The band of colours is formed when a beam of white light is passed through a glass prism is called the spectrum of white light or visible spectrum.
Dispersion of light: The splitting of white light into colours on passing through a transparent medium is called dispersion of light.
The light waves are refracted as they enter and leave the prism. The shorter the wavelength of the light, the more it is refracted.
As a result, red light is refracted the least and violet light is refracted the most - causing the coloured light to spread out to form a spectrum.
This is called dispersion.


 Luminous bodies tend to emit different types of radiation from the EMS (electromagnetic spectrum) the sun gives us visible light, ultra violet, infrared, as well as others.

Limited in Colour Range and Intensity Range




Three Types of eyes

non-compound eyes (mammals) - Refractive cornea - like a camera
Compound eyes (insects)
Ocelli - eye spots - basic eyes

Compound

The compound eyes of insects, are composed of units called ommatidia.
An ommatidium contains a cluster of photoreceptor cells surrounded by support cells and pigment cells.
The outer part of the ommatidium is overlaid with a transparent cornea.

Ocelli 

Ocelli (singular Ocellus) are simple photo-receptors.
No additional structures such as a cornea and lens.
Unlike compound eyes, ocelli do not form a complex image of the environment but are used to detect movement.
Most arthropods possess ocelli

Refractive Cornea

Light rays enter the eye through the cornea. The cornea’s refracts the light rays through the pupil through which light enters the eye.
The iris works like an Aperture in a camera. It has the ability to enlarge and shrink, depending on how much light is entering the eye.
The light rays pass through the eye’s lens which works like the lens in a camera, shortening and lengthening its width in order to focus light rays properly.




Cones are active at higher light levels (photopic vision).
Are capable of colour vision
Are responsible for high three-dimensional acuity.
Are sensitive to narrow range of wavelength of light and there are three different types: L, M and S. (Or RGB)
This provides human beings with Colour Vision

Optical illusions - 

Stare at dot in the centre then when you feel your eyes adjust 
Then look in this white Gap.

How did this work?

The eye’s photoreceptors identify colours and code them in terms our brain can understand.
The colour channels of grayscale, red and green and blue, which allow us to code colour in any environment.
When looking at a specific colour, the cells in the relating colour channel, increase in activity.
But, after a short while, the cells become tired and decline.
When you look at blue for a long period of time, you stimulate the cells that are positively sensitive to blue
Then directing your gaze to a white wall, those cells don’t return to their resting activity.

Therefore, in the illusion our blue receptor cells become tired and decline, which stimulates the opposite hue, yellow and allows us to see a more natural skin tone and balances out the negative image to reveal the opposite.

The eye contains 3 types of cone cells, each containing a different pigment:
The L-cone detecting long wavelength light (peaking in the yellows – but also responsible for reds).
The M-cone detecting medium wavelength light (peaking in the greens).
The S-cone which detects short wavelength light (peaking with blue).
The most common types of colour deficiency are caused when one or more of these types of cone cells are weakened causing an inability to discriminate between different hues of colour.
The most common colour hues discriminated are between red/green and blue/yellow.

ISHIHARA Tests
Looks as colour blindness with numbers. 

Camera vs Eyes: Similarities


Image focusing: Human and camera lenses both focus an inverted image onto a light-sensitive surface. In the case of a camera, it’s focused onto film or a sensor chip. In your eyes, the light-sensitive surface is the retina on the inside of your eyeball.

Light adjustment: Both the eye and a camera can adjust the quantity of lightentering. On a camera, it’s done with the aperture control built into your lens, whilst in your eye, it’s done by having a larger or smaller iris.

Subjective measuring of light: The human eye is a subjective device. Your eyes work in harmony with your brain to create the images you perceive. Your eyes adjust the focus (by bending the light through the lens in your eyeballs) and translating photons (light) into an electrical impulse your brain can process

Absolute measuring of light- A camera, is an absolute measurement device. It is measuring the light that hits a sensor, but the sensor is ‘dumb’, and the signals recorded need to be adjusted to suit the colour temperature of the light illuminating the scene.

Lens focus In camera: The lens moves closer/further from the film to focus.
Lens Focus in eye: The lens changes shape to focus. The muscles in your eyes change the actual shape of the lens inside your eyes.

Sensitivity to light in camera: A film in a camera is uniformly sensitive to light.
Sensitivity to light in eye: The human retina is not sensitive to light. Therefore, with respect to quality of image and capturing power, our eyes have a greater sensitivity in dark locations than a typical camera.




Our brains and Pareidolia

The Brain tries to make sense of the very little information it receives
Seeing recognisable objects or phenomena in otherwise random or unrelated objects or patterns is called Pareidolia.
Mainly the ability to see faces.

Moiré Patterns

Sometimes a pattern can interfere with the shape of the sensor within a camera, which can mean moiré pattens can emerge even when only one pattern is present.


Tech1004 Lab 1

Lab 1 - Getting Started

Intro to Lab Sessions, Structure and Module

• We went through the general structure of labs – that they are more interactive sessions which usually introduce an exercise for you to work on and then are handed over to you. They’re also an opportunity for us to show him or work and get feedback.
• We went through the structure of the module overall – First half still image, second half moving image. Within the still image portion the first half is focused on capture while the second half is focused on processing.
• Mike really stressed the point that this module assumes no prior knowledge, so we will be covering camera basics and moving on to more advanced techniques. Additionally he stressed that this is our module as much as his so please let him know if there are things we’d like for him to be cover! he's here to support us any time he can.
• He suggested creating a folder & sub-folder file structure for our produced materials. Think ‘Uni>Year 1>TECH1004>Week 1’ etc.
• he also explained that we are all independent learners, that we’re expected to spend time outside of lectures and labs working on our practice (but that I’m here to support us with that if you need it!) and that we have his trust to make the best use of your lab times for us – whatever we will find the most useful to work on is what he would like for us to be doing in labs.

Download Adobe CC
Download Microsoft Teams

If Using AV Loans, Plan Don't just do it

Canon 700D is the Suggested camera of use


Explained 3 main setting to control exposure. 

Before Next Lab
•Please start practicing! Whether just with your phone, a camera of your own or from AV loans, practicing often is one of the key approaches to developing your skills as photographers.
Please feel free to send me any of your previous or new work for feedback – I will gladly offer constructive feedback and some direction of where you might develop your skills further

Tech1004 - Lecture 1

 Lecture 1 - Module info

Learning outcomes.

1. Apply knowledge of technologies and systems associated with the capture and processing of digital still and moving images to the production of media artefacts. (looking at technology behind the capturing and processing of both stills and video)

2. Apply Knowledge of the underlying concepts and principals associated with the capture and processing of digital sails and moving images, by developing media products in each domain. (will be making things, is a hands on module, help build portfolios from day 1)

3. Identify and evaluate technologies and systems associated with capture and processing of digital still and moving images. (telling us about the technologies so we can make an informed decision as to which direction we are best to go.

4. Interpret and evaluate the underlying concepts and principles associated with the capture and processing of digital still and moving images
Module Structure

TECH1004 is spilt into 2 sections with each section 12 weeks of teaching.

Section 1 

(Weeks 1-11 and week 15) Still Image 

Section 2 

(weeks 16-27) Moving Images

Lectures = 1 hour per week 
Labs = 2 Hours per week




Module Brief – Assessment 1

Task 1 and 2 of the assessment refer to practical work that you are required to produce that demonstrate your ability to capture good photographs and manipulate images within Photoshop.

Task 3 of the assessment is a written report with accompanying technical and aesthetic description relating to your produced practical work.

Task 1) – Photographs

Using a DSLR Camera Capture 3x original photographs in a raw (.RAW, .CR2, .ARW) Format with a minimum resolution of 300dpi.

You will be focusing on demonstrating your ability to manipulate the camera and capture creative images. This is an opportunity to develop your own photographic style.

These 3 x photographs should follow a theme. For example your images could focus on photographs to scout set locations, publicity and promo shots of a cast or crew or marketing and advertising images for a product.

These photographs should be well framed. The main object in sharp focus, the depth of field should be appropriate for the photograph being taken, with good compositional balance and contact. Above all else, the photographs should be able to tell a story.

Use Photoshop to prepare your Images:
. Crop to adjust framing
. Crop to adjust aspect ratio
. Adjust the brightness and contrast
. Correct any minor issues

NOTE: Do not edit your images or add design elements, they should be submitted as photographs, not simply as elements of the montage.

You are also required to provide a written description accompanying your 3x photographs within an appendix at the end of your report (Task3).

Your written description must include technical and aesthetic details you used in your 3x photographs and cover the following areas:
. The title of your photograph
. The theme or topic it aims to present
. The date, time and place which it was taken
. The technical details of the camera setup such as exposure, aperture and lens focal length
. A description of why you feel this is a good photograph
. Your personal, aesthetic interpretations – indicating what inspired the shot, and any photographic conventions or rules which have been employed

Your presentation of your images for your appendix should look like this:

Technical details:
• Date, time, location
• Camera make, model 
• Lens, focal length
• Aperture, exposure

Describe the photo:
• What inspired you to take the shot?
• What do you like about it?
• How did you achieve the effect?
- Aesthetically and Technically.

Task 2) - Montage

A ‘montage’ or ‘photomontage’ is an image made by combining a number of images, or parts of images, into one composite image. ‘The ability to create such an image that looks subtle, realistic and believable rest in whether or not the viewer is able to detect where one image starts and another finishes.
You are required to produce ONE of the following:
•An A3 Poster Advertising a Range of Goods, Services, or an Event 
• A DVD/Blu-Ray Cover for a Film of your Own Design
•An A4 Electronic Press Kit (EPK)

Your finished montage should consist of a minimum of five different photographic images and should include different treatments of text, in addition to using relevant marketing assets such as QR Codes, #Hashtags etc.
Montage must be submitted at 300 dpi in RGB format, as a .PSD file showing ALL layers used. You must also proof read your copy before submitting to avoid spelling mistakes.

Throughout the production of your montage you should screen shot and save each stage of the process to be used in the accompanying report. E.g. the original image and the final manipulated image, masking techniques used and text treatments.
You should attend all lab sessions to become familiar with the techniques employed in montage construction.
These activities serve as an introduction to montage techniques and you should use them as a starting point for further personal research and experimentation.

(Task 3) – Report

You are required to write a 1200 word report describing and explaining the processes used to construct the Montage.
Your report should:
. Explain what processes you have used and specifically point out the processes you have discovered that   were not covered within the lab sessions.
. Detail the processes that you have undertaken to complete this Montage.
. Refer to each piece of source material, whether your own work or sourced elsewhere.
. Describe the assembly process of those elements within Photoshop, including any and all manipulations undertaken.
. Discuss the artist or designer whose work has inspired your Montage, and provide examples of their work using DMU Harvard referencing and an appendix.

Your report should be structured and contain:

1. Title page including:
• Module Name and Number
• Your Name and Student (P)Number
• Report Title (e.g.‘The Blues Brothers ’UK Tour’)
• Your Lab Tutor’s name and the Module Leader’s name
2. Contents Page – referring to written content in your Report
3. Table of figures – a Contents page for all images, diagrams, graphs, charts, etc.
4. Introduction - A short overview of your report, which Montage artist has inspired this work? Explain your photographic inspirationsAIM 8) Module Brief
5. Main body of text – this is not a title for this section – it’s a concept 
• Written in the 3rd person perfect
• An explicit structure using section and subsection numbering, reflected in the Contents Page • Describe the processed used to construct the Montage
• Includingextensive,relevantillustration
6. Conclusion
7. Appendix - Present the three photographs, each with a written description 
8. References -Using DMU Cite Them Right referencing format.

DEADLINE: Before 12 NOON (11:59am) Monday 18th January (Week 16)

Assessment Criteria 

<40% - Fail
40% - 50% - 3rd
50% - 60% - 2:2
60% - 70% - 2:1
>70% - 1st






Tech 1008 Lab 1

 Lab 1 -  All work was following a lab sheet. what we did talk about. CW1 -  has to contain 3 things Voice  Sound  Music other than that the...