Lab 1 - Intro
–TECH1002 is a social media module–You’ll learn a variety of skills in this module including how to utilise social media and understand the way it operates and how online tools connect to it and contribute to your digital experience.
–You have to produce two coursework pieces:
–CW1: Collection of blog posts
–Create 5 blog posts on a topic of your choosing using the media discussed in lectures.
–Post 1: About the blog and author–Post 2: Your choice of media
–Post 3: Your choice of media
–Post 4: Your choice of media
–Post 5: How you are using social media platforms to support and promote your blog.
–By week five you should:
–Find a topic/theme for a blog to develop within the year, such as: lifestyle, sports, student life, games, etc.
–Set-up your blog site on wordpress.com, and personalize your site creating a visual
–Identity (header, logo, colours, etc.).
–Create other supportive social media accounts, on platforms such as Twitter, Instagram,Facebook, etc.
DUE: 8th Jan 2021–
CW2: Brand Analysis Essay–
Brand social media presence and strategy analysis.
–1000 word essay on a brand of your choosing and how the use their online and social media presents.
–Relate your findings to at least 3 (not limited to) academic resources, from our list or readings, and/or your own academic findings (books, articles, journals, etc).
–Use evidence gathered from legitimate sources.
–Use academic language and analysis conventions.
–Structure your report according to academic standards and conventions.
–Provide suitable objective and verifiable examples that illustrate your points.
–Use suitable academic arguments that will explain your points.
–Do NOT use first person (I, we, me, my, etc)
–1000 word essay on a brand of your choosing and how the use their online and social media presents.
–Relate your findings to at least 3 (not limited to) academic resources, from our list or readings, and/or your own academic findings (books, articles, journals, etc).
–Use evidence gathered from legitimate sources.
–Use academic language and analysis conventions.
–Structure your report according to academic standards and conventions.
–Provide suitable objective and verifiable examples that illustrate your points.
–Use suitable academic arguments that will explain your points.
–Do NOT use first person (I, we, me, my, etc)
–DUE: 30th April 2021
Thinking about online presence.
–Think about your favourite online presence; YouTuber, streamer, Facebook page, twitter account etc.–What makes them unique, what area of the market have they cornered that makes them good.
–What Niche do they occupy: “an area or position that is exactly suitable for a small group of the same type” (Cambridge Dictionary, 2020, p1)
–What makes you Unique, what do you like; a hobby, sport, interest, collection, what do you enjoy doing in your free time?
–How can you transfer what you like into an online presence?
–Can this presence be made to appeal to a wider audience while still being enjoyable?
–Could you make money off of your interest by utilising social media.
Practical
Brewdog
–Write down 3 or more unique things about your favourite online presence.
Aim to shorten the distance between customer and company
supportive of its community
carbon negative
work for the people
started of as a crowdfunded project
–Write down 3 or more things that are unique to you.
–Write down what ideas have you had that can be applied to an online presence?
–Could these ideas be made into a blog with a series of posts over several weeks, write down a list of what content you would produce.
–Write down 3 or more things that are unique to you.
rock/metal lover
pirate/viking look
bright coloured hair
gamer
hipster
–Write down what ideas have you had that can be applied to an online presence?
Student life from perspective of a student that listens to rock/metal
student life looking at hipster/ niche bars and places to eat
travel looking at niche places
–Could these ideas be made into a blog with a series of posts over several weeks, write down a list of what content you would produce.
a blog looking at places to visit eat and drink as a student in Leicester that is into the more niche side of things.
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These are my ideas you will want to make up your own.
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